A portion of sales from the new “Promise Me” fragrance go toward the ‘Susan G. Komen for the Cure’, and this blog post (http://www.opposingviews.com/i/gross-susan-g-komen-turns-breast-cancer-into-marketing-opportunity) tells us how marketers have gone over the top again.
“With fifteen years in the beauty industry, I wanted to lend my expertise to a profound cause,” says Robinson. “We worked closely with top perfumers to infuse the essence of the Susan G. Komen message into a fragrance that really gives back and brings hope to those suffering from breast cancer.”
Advertisement
