Curiosity is good medicine- Today’s “Must Read” Story – Why Your Marketing Budget Will Soon be Cut
- Danger, Will Robinson: Marketing of Surgical Robots Misleads Consumers
- Deplorable Public Health Threat Courtesy of Four Loko Marketers
- No Need for Hospital Marketing? Comments from a Naive Reporter
- New HIPAA Rule Provides Clarification to Marketers
- Communication is the Key to Patient Satisfaction
- Referral-Development Consultants: The New Marketing Gold Mine
- Using Marketing to Fight Childhood Obesity
- Spell Check Feature Bites Marcom Manager On Butt
- Pharma PR Wizard Turns to Beer
Monthly Archives: August 2011
Is Social Media the Wrong Avenue for Marketing Alcohol?
Monitoring the marketing of snack foods, tobacco and liquor via social media? Piece of cake. Helen Glaberson in Food & Drink Europe.com: “The agency’s recent report New media, new problem? claims there are inadequacies in online drinks marketing that give under … Continue reading
Salvaging an Image for $4k? Don’t Think So
File this under: “too little, too late.” Stroger Hospital seeks to erase 20 years of bad publicity with a TV commercial. Erika Slife in the Chicago Tribune: “More importantly, hospital officials say, the marketing push will better position the county for … Continue reading
Are You Aware of What Social Media’s Saying About Your Organization?
If you’re not monitoring social media to track what’s being said about you, you’re playing with fire. Bob Herman in Becker’s Hospital Review comments on the good and evil of social media in healthcare: “Additionally, there could be risks from … Continue reading
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Marketers: “Leverage Radiology as an Expertise, Not a Commodity”
A seven step plan for marketing your radiology department. Good stuff. Lisa Fratt in HealthImaging.com: Create the vision. Start with the current state and define the desired future state. Create the value proposition. Determine how the service meets customers’ needs. … Continue reading
Sex Toy Manufacturer to Fund Med School Faculty Post
This makes perfect sense, I suppose. Paul Walsh in the Star Tribune: “Adam & Eve, founded in 1970 and based inNorth Carolina, is among the donors to the Joycelyn Elders Chair in Sexual Health Education at the University of Minnesota Medical … Continue reading
Are Social Marketing Campaigns Targeting Obesity Pointless?
An opinion piece in “The Medical Journal of Australia” states that because obesity is “physiologically defended,” messaging promoting healthy choices is largely pointless. Kate Hagan in the Sydney Morning Herald: ”An obese person’s body is programmed to regain any weight that is lost and authorities … Continue reading
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