Curiosity is good medicine- On the Marketing of Referrals May 30, 2012When patients get roughly 70% of their specialist referrals from PCPs, the folks who make the introductions can become marketing superstars. Take a look at this min-numbing piece by Missy Sullivan in SmartMoney: “In this business, it’s all about pitching … Continue reading →healthcaremarcom
- Innovation May 25, 2012What does the word "innovation" really mean? Don't look for an answer in marketing materials. Continue reading →healthcaremarcom
- The Word “Innovation” No Longer an Innovative Choice for Press Releases May 25, 2012This isn’t healthcare specific, but certainly applies – the word “innovation” joins “excited” as the most overused and meaningless found in our releases and marketing materials. Leslie Kwoh in the WSJ: “Businesses throw around the term to show they’re on … Continue reading →healthcaremarcom
- Hospital Name Change Changes Hospital Name May 16, 2012Children’s Hospital Boston announced the institution’s name will be changed to Boston Children’s Hospital. Folks have called it that for years, but the hospital will spend a pile of money to make it official. Why make this change now, … Continue reading →healthcaremarcom
- Healthcare Marketing for Real Men May 15, 2012Youth in a bottle. Sales of testosterone treatments have risen 133% in four years, reaching $1.6 billion. Does this mean we’ll soon receive spam pushing fake testosterone pills? Regardless, we’ll likely see testosterone marketing and media exceeding that for Viagra. … Continue reading →healthcaremarcom
- Can Victoria Hospital Texas Dodge the Bullet? Fat Chance. April 10, 2012On its face, the hospital’s don’t-hire-the-obese policy makes good sense – why should a health organization be represented to the public by people who appear to be unhealthy. Perhaps the answer is that those ‘unhealthy’ people look exactly like the … Continue reading →healthcaremarcom
- Marketing Ophthalmology Not As Easy As It Looks. Photo Credit: Richard Avedon April 8, 2012 healthcaremarcom
- How to Market Ophthalmology to Aging Baby Boomers April 8, 2012Nothing ground-breaking here, but sound advice. One bit of advice I particularly like: use caution in the marketing of equipment. If you lock into a single manufacturer of equipment, you could alienate physicians who have a preference. Exactly. Kathleen Roney … Continue reading →healthcaremarcom
- Minneapolis Hospital Scores with Marketing that’s “A Little Disruptive” March 26, 2012A former Target exec takes the role of chief of marketing and human resources at Park Nicollet hospital, bringing a shot of adrenaline to the institution’s brand building efforts. Jackie Crosby in the Star Tribune: “With an annual budget of … Continue reading →healthcaremarcom
- Proving the Value of Your PR Office Thru an iPhone March 15, 2012Steve Goldstein points out the uncomfortable reality that any misstep by an exec, any disgruntled employee, and every dissatisfied patient now has an international audience. If the value of your organization’s PR dept is called into question, just pull out … Continue reading →healthcaremarcom
- On the Marketing of Referrals May 30, 2012
Monthly Archives: February 2012
Oh, My Aching Back Surgery Marketing!
How do these people look themselves in the mirror? Is it wrong of me to hope they suffer with back pain for the rest of their living days? John Carreyrou in the WSJ: “Mr. Randall’s distributorships imposed some steep markups, … Continue reading
Bone Marrow Registry Fined For Using Models to Recruit Donors
So, only unattractive people can be used to recruit marrow donors? Denise Lavoie, Associated Press: “Attorney General Martha Coakley said Caitlin Raymond International Registry and UMass Memorial Health Ventures Inc. engaged in improper marketing by paying models to attract potential … Continue reading
The Marketer Speaks Many Languages- Including Hospital Administrator
A growing focus on cost leads to a new audience targeted (and language used ) by marketers in hospitals. This article by Arundhati Parmar in MedCity News underscores why you need to be mindful of audience and needs when messaging. … Continue reading
