Monthly Archives: February 2011

Advertisements

Posted in healthcare marketing communication | Leave a comment

NH Governor Attacks Hospital Marketing

In the Nashua Telegraph, Gov. Lynch learns that capitalism is a bitch: “His rant against the hospitals for channeling profits into marketing, acquiring private practices and new building projects, while taking $20 million in state aid to pay for indigent … Continue reading

Posted in healthcare marketing communication | Leave a comment

From ‘Raw Story:’ Pharma Marketing Kills

Breaking “news” from Eric Dolan: ‘”Marketers are just doing their jobs. However, the reality is that for most new drugs, safety and efficacy are scientifically proven for only a small subset of patients. It’s time for physicians to take a stand … Continue reading

Posted in healthcare marketing communication | Leave a comment

PRESS RELEASE: Study on How Hospitals Use Facebook

I don’t like to post press releases, but I find this fascinating. Please forgive. “Children’s hospitals appear to be clear leaders in the use of Facebook. Children’s hospitals in this study have Facebook mass, meaning that the hospitals studied seemed to be very … Continue reading

Posted in healthcare marketing communication | Leave a comment

What Nonprofits Can Teach the Private Sector About Social Media

McKinsey Quarterly staff via Forbes: http://www.forbes.com/2011/02/28/social-media-dragonfly-effect-communication-marketing-leadership-managing-mckinsey.html

Posted in healthcare marketing communication | Leave a comment

Connect With Employees via Brand Identity

Not healthcare specific, this article holds information useful to any organization seeking to pump up employee communications. Bob Zeni in PR News:  “An employee brand identity serves as a beacon for employees deluged by messages. Information threatens to drown us … Continue reading

Posted in healthcare marketing communication | Leave a comment

On the Importance of PR:

“PR is extremely important, and being able to use it in the right way means everything. You have to market your success. ”  Lee Haney

Posted in healthcare marketing communication | Leave a comment