In the Current HealthLeaders: “The New Chief Marketing Officer”

Marianne Aiello’s article about the emerging role of the ‘new’ CMO.  The importance of the position with the rise of new media and the hospital’s new strategic realities. “Not all marketing leaders are cut out to fill the role of the new CMO.” Find it at:

http://www.healthleadersmedia.com/content/MAG-262168/The-New-Chief-Marketing-Officer

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