Nurse Practitioners Open Avenue for Pharma Marketing?

Wall Street Journal blog:

‘“Nurse practitioners have been “operating ‘under the radar’ regarding research and policy on the influences of pharmaceutical marketing,” write researchers from Boston’s MGH Institute of Health Professions and Brigham & Women’s Hospital. According to their survey, NPs interact plenty with pharma companies, and don’t seem troubled by the relationship. Whether you feel the same depends on your view of pharma industry freebies: a subtle influencer of behavior or too inconsequential to sway prescribing decisions?’

Read more at:http://blogs.wsj.com/health/2011/02/17/nurse-practitioners-get-free-meals-from-pharma-too/

Advertisements
This entry was posted in healthcare marketing communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s