Stop the Presses:Insurers Stand to Gain Billions From Improved Branding

Insurance Networking News’ Alex Vorro:

“Say what you will about the current state of the U.S. economy, but there are still plenty of consumers out there ready to spend their hard-earned money on products and services. The problem for insurers is that, at a time when the airwaves and Internet are flooded with advertisements and pitches galore for policies, potential customers tend to gravitate toward those marketing messages that are the simplest and easiest to understand.”

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