Advertise technology to promote your hospital

From DotMed.net.   Is it self-serving? Yes. But still a worthwhile read.

‘Many hospitals have a desire to promote their latest technology acquisitions through DTC advertising and other promotions but have been somewhat circumspect about it for a couple of reasons including vocal opposition to the practice by critics, as well as the challenging nature of communicating complex messages about intricate technology by “billboard.”

Here it is:  http://www.dotmed.com/news/story/15221?p_begin=1

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