ED Wait Times Used as Marketing Strategy – Ethical?

From The Ledger (FL):  Is this ethical?

‘Hospitals compare their waiting times with other hospitals, often within a parent corporation or an association. But the hospital industry hasn’t standardized how hospitals measure waiting times, Thompson said, adding, “There’s virtually no consistency.”‘

More at: http://www.theledger.com/article/20110213/NEWS/102135039/1001/BUSINESS?Title=Emergency-Room-Wait-Times-Used-as-Marketing-Strategy

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