Connect With Employees via Brand Identity

Not healthcare specific, this article holds information useful to any organization seeking to pump up employee communications. Bob Zeni in PR News:

 “An employee brand identity serves as a beacon for employees deluged by messages. Information threatens to drown us all. Employees see thousands and thousands of printed and digital pages every day. How can a company designate the truly important messages? By having a distinctive identity that enables quick recognition. Moreover, a comprehensive, yet flexible identity establishes a family relationship that ties together e-mails, memos, benefit reports, financial updates and policy statements no matter what department is issuing them.”

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