Monthly Archives: March 2011

Looking for Healthcare App Ideas? Read This

HHS opens the door to opportunity with the launch of Community Health Data Initiative: “The punch line for us was that the government only published data and marketed data to the right innovators who then turned it into incredible stuff … Continue reading

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Posted in healthcare marketing communication | Leave a comment

Hospital Marketing Costs Remain Cause for Concern

Not breaking news, but the article is worth a few moments of your time. Doug Desjardins in HealthLeaders Media: “Even with the economy on the rebound, hospital marketing teams must walk a fine line between competing with other hospitals in their … Continue reading

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Want Some Fries With That Salad?

Sorry. I know I’ve posted a similar story before, but this really hits a nerve. By offering salad, McDonald’s doesn’t change the fact that, overall, they aren’t a ‘healthy option.’ What a way to erode consumer confidence. “Industry analysts feel that fast-food … Continue reading

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Hospital’s Care4Kids App Clicks With Parents, Draws Notice

If I were an Ohio parent, I’d download this. From Cheryl Powell,  Beacon Journal medical writer: ‘Akron Children’s decided to develop the mobile app as a tool to help parents, said Andrea Joliet, the hospital’s assistant director of Interactive Marketing … Continue reading

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A Great Line:

“Don’t blame the marketing department. The buck stops with the chief executive.” John D. Rockefeller

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Social Media Rejected For Healthcare Communications

The public used to think doctors were technophobes, and now…  In InformationWeek: “According to a Capstrat-Public Policy Polling survey, 84% of respondents said they would not use social media or instant messaging channels for medical communication if their doctors offered it. … Continue reading

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