Smart Use of Social Media in Dettol UK Campaign

In the current MarketingWeek, headline: “Dettol launches Mission for Health campaign.”

Dettol will donate 20p to Save The Children for every person who “likes” the Mission for Health Facebook page and has a target of £20,000. It is also partnering with Save The Children’s initiative to work with health visitors targeting low income families who have had a baby in the past 12 months.”

http://www.marketingweek.co.uk/sectors/consumer-goods/dettol-launches-mission-for-health-campaign/3023942.article

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