PR Stunt? Canadian Donut Shop Serves as ED

Paul Sullivan in Metro:

You want to know what’s really hilarious? The doughnut shop is actually part of the hospital’s official overflow plan. Some poor sap was forced to stand in front of the TV cameras and actually maintain they’ll do it again the next time they have 190 patients at once.”

See it here: http://www.metronews.ca/calgary/comment/article/789284–tim-hortons-does-double-double-duty-as-an-er

Advertisements
This entry was posted in healthcare marketing communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s