Consumer Reports Spanks Pharma Marketers

Generic meds as good as name brands? Consumer Reports via FortWayne.com

Drug makers shell out billions of dollars each year to target consumers with those ads ($4.3 billion in 2009) and even more for promotions aimed at doctors ($6.6 billion in 2009), according to IMS Health, an industry group that monitors drug sales and marketing.

http://www.news-sentinel.com/apps/pbcs.dll/article?AID=/20110303/BUSINESS/103030340

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