Reaching Out to Overseas Markets? Here’s Branding Advice

Matthew Ronson, brand director at agency Omnia Middle East, as quoted by Precious De Leon in Zawya: 

‘”Right now there are two ways we see healthcare brands communicate: either they slap a logo or endorsement name on something, or they have advertising messages that tend to be clichéd and don’t do anything to drive consumer belief.”‘

http://www.zawya.com/story.cfm/sidZAWYA20110303083417

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