Clever Marketing: Cheese + Pepperoni = Heart Health

File under: “It takes balls.” In the Paramus Post: “Dine at the California Pizza Kitchen for heart health”

The Universal Heart Health Society (UHHS) announced today that it will be hosting a fundraising event at the California Pizza Kitchen (CPK) in Paramus on Sunday, Mar. 13. CPK has agreed to donate 20% of its restaurant bills to the non-profit when customers present an event flyer, said UHHS Marketing Vice President Courtney Breese.”

http://www.paramuspost.com/article.php/20110303091553244

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