Your ED as Marketing Tool

Mollie Gamble in Becker’s Hospital Review:

As part of recent trends, more hospital EDs are advertising or displaying wait times. These times convey more information than the number of minutes you sit in a chair, however — it can say multitudes about the patient experience your hospital offers as well as its financial standing, serving as an effective marketing tool. Some hospitals have posted this information on billboards while others relay it on their websites and others convey it through text messages. For hospitals with competitors, such efforts to distinguish one ED from another can really pay off when vying for patients. ”

http://www.beckershospitalreview.com/hospital-financial-and-business-news/is-your-hospital-embracing-its-ed.html

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