Worth Reading: Story-Telling Advice for Marketers

More proof that when writing, less is more. From Bill Schley in MarketingProfs:

The digital revolution and social media are a wonderful, democratizing solution for human communication. But if you’re a marketer, they also come with a problem: It’s generating 500 billion distinct messages a second! And it has shrunken our attention spans. Today the average attention span is about nine seconds—down from 29 seconds a few years ago.”

http://www.marketingprofs.com/articles/2011/4554/todays-greatest-marketing-secret-telling-stories-in-eight-words-or-less?adref=nlt030311

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