A Warning to Those Ignoring the Boomer Market

Because we occasionally need a reminder on this. From MediaPost:

‘Companies have generally decided what customers want. Researchers assist companies in this task by creating statistical representations of customers. Data on individual customers is homogenized in profiles of “average” customers. This dehumanizes customers and inhibits marketers’ ability to make empathetic connections with them. It makes claims of being ‘customer-driven’ at least marginally fraudulent because statistics rather than real customers have driven marketing processes.”‘

Look here: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=145689

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