Market Breast Milk Ice Cream With a Straight Face?

Believe it.  If you can stifle your gag reflex, consider how you might approach this problem.  I understand the product has been pulled due to health concerns. From NewMediaAge:

Kate Howe, head of comms at the Fitness Industry Association, deemed the campaign a “miss”, saying that in order to create credible comms, a more responsible approach should be taken. She asked whether such shock tactics generated trustworthy customers in the long term.”

http://www.nma.co.uk/opinion/baby-gaga-shouldnt-be-considered-just-a-pr-stunt/3024127.article

Advertisements
This entry was posted in healthcare marketing communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s