Market Breast Milk Ice Cream With a Straight Face?

Believe it.  If you can stifle your gag reflex, consider how you might approach this problem.  I understand the product has been pulled due to health concerns. From NewMediaAge:

Kate Howe, head of comms at the Fitness Industry Association, deemed the campaign a “miss”, saying that in order to create credible comms, a more responsible approach should be taken. She asked whether such shock tactics generated trustworthy customers in the long term.”

This entry was posted in healthcare marketing communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s