Another great piece from MarketingProfs.com. The bottom line: success in collecting/using case studies depends on how you present the benefits to your client(s).
‘Rob also touches base with Legal, making sure they have the standard client reference and case study language in the contract to set expectations that this is a normal part of the client/vendor relationship. From Rob’s colleagues in PR, he receives a list of healthcare-industry publications that the new client will want coverage in. He briefs his boss (the CMO) to be ready to discuss opportunities with the prospect at a Friday meeting, including the user conference in April.”‘