Overview: Social Media Monitoring

A nice, quick overview of social media monitoring with several worthwhile links. From MarketingProfs.com:

Social listening platforms will become increasingly similar. Forrester Research has broken the 2011 listening market down into three types (read the article for companies in each category): social dashboards (focused on managing/analyzing social media); multichannel analytics providers (which mine social media alongside other data sources); and listening service partners (which use proprietary analytics tools and consulting teams to write research reports based on social data). Worry not: The market is expected to grow more homogenous.”


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