Thoughts on Marketing’s Use of “Health and Wellness”

BNET’s Melanie Warner says Starbucks expresses interest in “Health & Wellness” while selling cake lollipops. Certainly not news, but yet another step toward the complete erosion of the phrase’s credibility.

Schultz is doing what so many other food companies have done before him — pay lip service to the idea of healthy products. In fact, you can pretty much bet that anytime someone trots out the phrase “health and wellness,” they’re thinking more about marketing and product sales than public health. I mean, what’s ‘wellness’ anyway — happy thoughts, good oral hygiene?”

It’s here: http://www.bnet.com/blog/food-industry/starbucks-8217-solution-for-8220health-and-wellness-8221-newfangled-ho-hos/2682

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One Response to Thoughts on Marketing’s Use of “Health and Wellness”

  1. Pingback: personal-wellness

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