Does the White Coat Threaten or Comfort Consumers?

Changing perceptions of the traditional physician cloak. What message is your dress code sending to consumers? Rahul Pahrik in Salon:

It’s telling that one of today’s most popular TV physicians, Dr. House, doesn’t wear one. It’s a sign not only of the character’s eccentricity, but also of our changing attitudes toward the medical profession.”

Look: http://www.salon.com/life/poprx/?story=/mwt/feature/2011/03/14/disappearing_white_coat_poprx

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