Hospital ED Design Aims to Draw Seniors

Alyson Martin and Nushin Rashidian in the NYT:

When you talk about marketing hospitals, there’s a saying that kind of everybody knows, which is, ‘The emergency room is your hospital’s front door,’ ” said Dr. Bill Thomas, a geriatrician who helped open the first senior emergency room in the country. “Among the most vocal users of that front door, and the people who sometimes have the strongest opinions of that front door, are elders.”

See it: http://newoldage.blogs.nytimes.com/2011/03/14/hospitals-building-emergency-rooms-for-the-elderly/?partner=rss&emc=rss

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