A Must Read: His and Hers Health Care Marketing

Are Mars and Venus addressed in your marketing plan? In MDNews.com:

Conventional wisdom advocates making a case to the woman in a man’s life to initiate preventive care. As women now outnumber men in the work force, physician practices may want to rethink their marketing strategies to appeal to both genders.”

Here it is: http://www.mdnews.com/news/2011_03/national_mar11_his-and-hers-health-care-marketing

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