How Social Marketing Can Effect Sustainable Behavior Change

This is what I’m talking about.  Research drives results. In The Guardian (UK): 

Whether consciously or not, people analyse costs and benefits at some level before they decide to act. By taking a social marketing approach and developing an exchange, you can ensure that the benefits offered are ones your audience value.”

Please read this: http://www.guardian.co.uk/sustainable-business/blog/social-marketing-behaviour-change

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