BCBS Puts Man in Glass House to Demonstrate Healthy Living

Very clever campaign.  Jake Anderson in Twin City Business:

A local man will spend a month living at the Mall of America in an attempt to provide a model for passersby of how to lead a healthy lifestyle

http://tcbmag.blogs.com/daily_developments/2011/03/blue-cross-puts-man-in-a-glass-house-at-moa.html

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