Are You Using A Patient Portal to Gain Market Share?

Patient Portals are heaped with opportunity, but are under-utilized (or under-appreciated) at most practices/systems. Gienna Shaw in HealthLeaders Media:

In the future there will be more healthcare organizations using portals as a resource for patients to see valuable health information, but also as a way to increase patient loyalty and to grow market share,” says Kim Gordon, integration solutions manager at Grand Rapids, MI–based Spectrum Health, a nine-hospital system. “I see patient portals in healthcare moving from being used as a competitive advantage and patient satisfaction initiative to becoming something that a consumer of healthcare services demands and expects.”

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