Email’s Not Dead Yet – How to Use for Internal/External Relationship Building

Dylan Boyd in HealthLeaders Media:

While most businesses benefit from the intimacy of a shared workspace and face-to-face communication, hospitals do not. This absence of a traditional internal communication avenue creates a need for a forum of shared information. In the hospital environment, company-wide announcements and large meetings just won’t do. For Providence Medical Group, a 25-clinic physician group based in Beaverton, OR, internal email newsletters have proven to be a valuable solution. ”

He has a point here: http://www.healthleadersmedia.com/page-1/MAR-251248/Three-Email-Marketing-Success-Stories

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