Internet Users Rally Around Causes

That social media is a great tool for organizing groups around a cause isn’t news, but it’s cool to see this presented graphically. Something to show the boss. In eMarketer.com:

According to a January 2011 World Vision study conducted by Harris Interactive, teens gave their support for charitable causes or organizations in large numbers and in various ways ranging from active to symbolic gestures. Notably, one-quarter went so far as to give financial support. Social media users were slightly more likely to lend their support though the levels were similar to teens overall, mostly because there is so much overlap between the two groups. The vast majority of teens use social media (80% in the study).”

Dig it here: http://www.emarketer.com/Article.aspx?R=1008293

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