Want Some Fries With That Salad?

Sorry. I know I’ve posted a similar story before, but this really hits a nerve. By offering salad, McDonald’s doesn’t change the fact that, overall, they aren’t a ‘healthy option.’ What a way to erode consumer confidence.

Industry analysts feel that fast-food companies have taken a different route for promoting their food products. They  are changing their stereotype marketing messages from phrases like ‘low-fat,’ ‘low-carb’ and ‘low-calorie’ to punch lines playing on the health factor  like ‘wholesome’ and ‘fresh.'”


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