Hospital Marketing Costs Remain Cause for Concern

Not breaking news, but the article is worth a few moments of your time. Doug Desjardins in HealthLeaders Media:

Even with the economy on the rebound, hospital marketing teams must walk a fine line between competing with other hospitals in their market and justifying the expense of new marketing campaigns, especially those that use pricey TV ads. Marketing costs became a big issue in 2008 when the recession kicked in and drove patient volume down, forcing budget cuts at many hospitals.”

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