Monthly Archives: April 2011

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Positive Media Campaigns Help Minorities Put Down Cigarettes

Press release from Health Behavior News Service: “In aiming messages at minority communities, the campaign must all be respectful of language, cultural beliefs and literacy levels,” he said. “And to influence behavioral change and outcome, it’s better to focus on … Continue reading

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ER Wait Times Posted on NY Billboards

It’s been done before, but…still cool.  Al Sullivan in the Hudson Reporter: “With these billboards, we have reaffirmed our promise to provide our patients and the residents of Hudson County with quality care without having to wait in an emergency … Continue reading

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Does Facebook Drive Medical Research?

An interesting article about the growing power of social media in affecting patient behavior, driving medical research, swaying journalists, etc. David Zax in Fast Company: “Scientists are often loathe to communicate their work; there is an inherent assumption that the … Continue reading

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Maine Uses Social Marketing to Fight Childhood Obesity

Kudos to Maine for making a difference. Betsy McKay in The Wall Street Journal: “Portland says it has seen hopeful signs. Over nearly five years, a group of health-care experts and local businesses have invested about $3.7 million to promote … Continue reading

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Is Your Boss Tweeting? She Should Be

Read this WSJ article by Geoffrey Fowler on the two-way nature of Facebook and Twitter.  Offers ‘best practices’ from the big boys. “Many companies now have official Twitter handles and Facebook pages for their brands. But it helps set the tone … Continue reading

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