Monthly Archives: April 2011

Posted in healthcare marketing communication | Leave a comment

Positive Media Campaigns Help Minorities Put Down Cigarettes

Press release from Health Behavior News Service: “In aiming messages at minority communities, the campaign must all be respectful of language, cultural beliefs and literacy levels,” he said. “And to influence behavioral change and outcome, it’s better to focus on … Continue reading

Posted in healthcare marketing communication | Leave a comment

ER Wait Times Posted on NY Billboards

It’s been done before, but…still cool.  Al Sullivan in the Hudson Reporter: “With these billboards, we have reaffirmed our promise to provide our patients and the residents of Hudson County with quality care without having to wait in an emergency … Continue reading

Posted in healthcare marketing communication | Leave a comment

Does Facebook Drive Medical Research?

An interesting article about the growing power of social media in affecting patient behavior, driving medical research, swaying journalists, etc. David Zax in Fast Company: “Scientists are often loathe to communicate their work; there is an inherent assumption that the … Continue reading

Posted in healthcare marketing communication | Leave a comment
Posted in healthcare marketing communication | Leave a comment

Maine Uses Social Marketing to Fight Childhood Obesity

Kudos to Maine for making a difference. Betsy McKay in The Wall Street Journal: “Portland says it has seen hopeful signs. Over nearly five years, a group of health-care experts and local businesses have invested about $3.7 million to promote … Continue reading

Posted in healthcare marketing communication | Leave a comment

Is Your Boss Tweeting? She Should Be

Read this WSJ article by Geoffrey Fowler on the two-way nature of Facebook and Twitter.  Offers ‘best practices’ from the big boys. “Many companies now have official Twitter handles and Facebook pages for their brands. But it helps set the tone … Continue reading

Posted in healthcare marketing communication | Leave a comment

Once Taboo, Sex Education Discussed in Black Churches

Churches are an underutilized health education venue. Take a look at this bold program. In R&D magazine: “Sex and HIV are, historically, taboo topics in African-American churches, despite the fact that AIDS impacts African Americans in disproportionately higher numbers than other … Continue reading

Posted in healthcare marketing communication | Leave a comment

Emerging Role(s) of Social Media in Health Marketing

This article offers some cool examples of new marcom efforts using social media. Worth a read. In the San Diego Source: “Merck has also launched a computer desktop reminder tool called NuvaTime that helps women set reminders for doctor’s appointments, prescription … Continue reading

Posted in healthcare marketing communication | Leave a comment

Ouch! Phone Book Goofs on Hospital Numbers, Ads

The University of Rochester Medical Center got a rude surprise when local phone directories were distributed: their listings were put into a small directory riddled with errors.  Tim Louis Macaluso in the Rochester City Newspaper: “Most, but not all, of the problems … Continue reading

Posted in healthcare marketing communication | Leave a comment