Biotronik Marketing Under Scrutiny

A miserable way to start the week. Everybody’s made to look bad here. Patrick Corcoran in FairWarning:

A lesser-known manufacturer of heart defibrillators and pacemakers has engineered an impressive rise at a major Las Vegas hospital by aggressively courting cardiologists there with consulting deals, spurring a federal investigation into the company’s marketing practices.”

Look at it: http://www.fairwarning.org/2011/04/with-payments-to-doctors-heart-device-maker-pumps-up-business/

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