Prevent Blindness enlists kids in battle for eye health

Harnessing childrens’ nagging power to improve public health. Patty Pensa in the Chicago Tribune:

If children learn something in school, they will come home and bug their parents until it’s accomplished,” said Jacinda Adams, Prevent Blindness’ vice president of marketing and development. “We have several avenues to get to parents, and one we were missing was going directly to schools.”

http://www.chicagotribune.com/news/local/chicago/ct-x-c-eye-health-20110405,0,6411006.story

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