Communications on Mammography Recommendations Seen as Confusing

Clarity saves lives and money. How did this get so screwed up?

In an accompanying commentary, Diana B. Petitti, MD, MPH, from Arizona State University and Ned Calonge, MD, MPH, from the Colorado Trust, note that while the USPSTF has played a leadership role in the evidence-based medicine movement, there seems to be “a media bias in favor of mammography screening” which may be due to vested interests in the women’s health and breast cancer advocacy groups. They suggest that “further application of qualitative research methods to the data on media coverage of the mammography screening guidelines might yield insights into the kinds of interests that underlay the most negative media accounts about the mammography recommendations. This information might contribute to a better understanding of the sources of negative media responses to evidence and evidence-based recommendations.”

http://www.huliq.com/1/406-mammography-recommendations-confuse-women-when-get-mammogram

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