Googled: How One Hospital Boosted Its Search Results

Anna Webster in HealthLeaders Media. If you aren’t google-friendly, you’re invisible. A must read:

Right now, the most accurate searches involve up to four keywords. People are no longer searching for terms such as heart failure. They are searching for ‘heart valve replacement Chicago,'” explained Elizabeth Scott, CEO of Raven New Media and Marketing. “I think you need to recognize the power of regional boundaries and play this up in search engine optimization (SEO) and search engine marketing (SEM) strategies.”

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