They Must Have Been Drinking: Marketing Breakfast Beer

Targeting influencers in the fraternity market?

The problem, according to health watch advisors, isn’t so much the drinking part, but specifically the early morning drinking that the branding is encouraging–which they describe as pathological behavior.”
Read more: http://newsfeed.time.com/2011/04/05/unsurprisingly-new-zealand-health-experts-say-breakfast-beer-is-a-bad-idea/#ixzz1Il3OSlfe
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