The Ethical Quagmire of Hospital-TV News Partnerships

Sure, they’re damned effective, but hospital “partnerships” with TV news operations also can generate some ugly headlines. Blythe Bernhard (St. Louis Times Dispatch) quoted in MedPageToday article by Gary Schwitzer:

In a similar deal launched in 2003, HCA hospitals in Kansas City paid $1.5 million for a three-year partnership with CBS affiliate KCTV that included commercials and news segments featuring doctors from the local hospitals, according to a 2007 report from the Columbia Journalism Review.”

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