Hospital System to Advertise on WNBA Jerseys

Inova name to adorn professional athletes. Don Muret in Sports Business Journal:

Inova Health System’s jersey deal with the Washington Mystics elevates its cause-related marketing campaigns to a new level by advertising the hospital’s name across the players’ chests. The Mystics and their health-care partner jointly announced the partnership last week.”

SUBSCRIPTION ONLY: https://www.sportsbusinessdaily.com/Journal/Issues/2011/04/11/Marketing-and-Sponsorship/Mystics-jerseys.aspx

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