Animal Research Campaign Asks Killer Question

I dig the designer’s use/colorization of “rather” as rat-her.

Controversial billboards are springing up in cities across the U.S.: they feature a picture of a little girl and a rat, and ask the question “Who would you rather see live?”  The billboards are part of a campaign called Research Saves. It promotes the use of animal research and are sponsored by the Foundation for Biomedical Research, a Washington, D.C., nonprofit group.”

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