Students Devise ‘Check Yo Nutz’ Testicular Cancer Awareness Campaign

From a New York health communications class, this ballsy effort to raise awareness among college men.  Jimmy Graziano in Buffalo Rising:

The campaign and its mascot Sammy the Squirrel began to appear at other campuses in the area including Jamestown Community College and Erie Community College. JCC held a three day event in October in order to spread awareness by handing out pamphlets, shower cards and other materials. The third day included a speech from one of JCC’s faculty members who was diagnosed with testicular cancer. ECC also distributed materials to students during their wellness week. West Virginia University is also working on a grant so that can have a “Check Yo Nutz” campaign next year.”

http://www.buffalorising.com/2011/04/check-yo-nutz-campaign-returns-for-a-second-year-at-canisius.html#SlideFrame_0

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