Why We Can’t Count on Behavioral Economics

Think it’s easy to motivate folks toward healthful choices? Think again. Jonah Leher in the Wall Street Journal:

Behavioral economists hope to construct “nudges” that push us in a more responsible direction. They do this primarily by tweaking our decision-making environment, altering the way we perceive our options. For instance, studies show that placing fruit at eye level in a school cafeteria can dramatically increase sales. Instead of gorging on cookies, the kids are nudged into eating apples.”

See it: http://online.wsj.com/article/SB10001424052748703385404576259030599041442.html?mod=WSJ_article_MoreIn_Life%26Culture

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