Lawyers Battle Over Limits on Drug Marketers

Should pharmacies be able to sell a physician’s prescription records to a pharma marketer? Does the 1st Amendment protect a rep’s ability to market directly to doctors? Big questions being debated. David Savage in the Los Angeles Times:

Vermont’s doctors were surprised to learn their confidential prescription records were being sold. “They were completely unaware the drug marketers had access to their prescription records. They thought this compromised the physician-patient relationship, and that it was driving up the cost of pharmaceuticals,” Paul Harrington, executive vice president of the Vermont Medical Society, said in an interview.”

http://www.latimes.com/news/nationworld/nation/la-na-court-prescription-drugs-20110427,0,6588130.story

Advertisements
This entry was posted in healthcare marketing communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s