Emerging Role(s) of Social Media in Health Marketing

This article offers some cool examples of new marcom efforts using social media. Worth a read. In the San Diego Source:

Merck has also launched a computer desktop reminder tool called NuvaTime that helps women set reminders for doctor’s appointments, prescription refills and even when to insert and remove their NuvaRing, a birth control product. Women can also use the application to receive text message reminders on their phone.”

http://www.sddt.com/Commentary/article.cfm?Commentary_ID=224&SourceCode=20110427tbi

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