How Many Patients Are Patients Due to Your Marketing Efforts?

Genesis Health provides an excellent example of ROI measurement. A must read. Anna Webster in HealthLeaders Media:

Genesis Health System in Davenport, IA started a blog in 2004 to educate their patients about bariatric surgery. The blog features bariatric surgery patients who provide regular updates about their experiences. In order to see the blogger updates, viewers must sign up and provide information such as email, address, age, and how the viewer discovered the blog.”


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