The University of Rochester Medical Center got a rude surprise when local phone directories were distributed: their listings were put into a small directory riddled with errors. Tim Louis Macaluso in the Rochester City Newspaper:
“Most, but not all, of the problems in the directories involve URMC Yellow Page listings and advertising. The Emergency Department telephone number that appears under the Strong Memorial Hospital White Page listings is also incorrect.
A letter from Frontier Pages and the Berry Company, the telephone directory’s publisher, accompanies the new set and helps to explain the mishap and offers an apology. Still, the marketing folks at URMC are concerned that residents might toss out the special edition, says Teri D’Agostino, a URMC spokesperson.”