Read this WSJ article by Geoffrey Fowler on the two-way nature of Facebook and Twitter. Offers ‘best practices’ from the big boys.
“Many companies now have official Twitter handles and Facebook pages for their brands. But it helps set the tone and personality of a brand if the boss weighs in on the conversation personally, says Mark Silva, senior vice president of emerging platforms at marketing agency Anthem Worldwide. Among the most successful tweeting top executives, he says, are Virgin Group Ltd. Chairman Richard Branson, Google Inc. Chairman Eric Schmidt and Zappos.com Inc. CEO Tony Hsieh.”