Maine Uses Social Marketing to Fight Childhood Obesity

Kudos to Maine for making a difference. Betsy McKay in The Wall Street Journal:

Portland says it has seen hopeful signs. Over nearly five years, a group of health-care experts and local businesses have invested about $3.7 million to promote the daily 5-2-1-0 message to children. The idea is to change the home and school environments so that fatty, sugary foods aren’t close at hand and getting lots of exercise doesn’t take special planning, says Victoria Rogers, a founder and the director of Let’s Go! and a pediatrician at the Barbara Bush Children’s Hospital in Portland. “We want kids to see 5-2-1-0 everywhere they learn, work and play.”

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